Purity of Purpose, Purity of Sound.
From the beginning, we pursued single-mindedly our ambition to redefine quality in the sphere of sound. Very quickly, we attracted an elite of afficionados who possessed both the discrimination and the financial means necessary to satisfy their exacting standards of sound reproduction. In the end, we simply remained true to our clear and unique vision, best expressed in three words: we build emotions.
"Tidal stands at the very top of the industry for its promise to perfect every detail, down to the most microscopic and seemingly least consequential. “ (Jeff Fritz, Soundstageultra)
For the Ears.
We strive for a fidelity that shrinks the discrepancy between original and reproduction to a level that is indiscernible to the human ear. And to the extent to which we excel at this, we achieve our purpose. A few moments are usually enough to convince the listener. All that remains is music with a veracity and emotional power that the listener has never experienced before.
Rather than try to describe a quality of sound, if that were even possible for emotional experiences, we simply promise our clientele an unforgettable encounter in all its absolute, sensual realism.
"The sound was effortless, fluid, natural, organic, and had the sort of transparency that I associate with only the finest sort of designs that l've encountered on this planet.“ (David Robinson, Positive-Feedback)
For the Eyes.
The timeless design of TIDAL masterpieces is inherent in each from its inception. Our ethos is rooted in a noble aesthetic and never resorts to empty artifice. To put it another way, only when form and function combine to create a perfect synthesis does a sound system deserve our name. From the beginning, TIDAL masterpieces have been entirely independent of fleeting fashion trends and will retain their stature indefinitely as beautiful adornments to any living environment.
"The perfect combination of technology, elegance and luxury." (Cai Brockmann, FIDELITY)
For the Hands.
As a synthesis of paramount craftsmanship and technical expertise, the owner of a TIDAL system can expect it to retain its aesthetic appeal indefinitely. Each is hand-made from beginning to end for the pure pleasure of creating a product with a gold-standard finish. The maker’s personal signature guarantees absolute perfection. You will be left with an unshakeable conviction as to its superiority and to the reason for its unique reputation among connoisseurs of matchless craftsmanship.
"...is less Rolls-Royce than Bugatti. I have never seen a pair of loudspeakers crafted with such artisanal care. (Aron Garrecht, SoundstageUltra)