Technology and Emotion.


At first glance, these two words might seem to have little in common. But actually, in our company at least, the two are fundamentally related. At TIDAL, the technology may be highly advanced but it is only a means to an end – a tool for the presentation of music, the communication of great art.
When you listen to one of our systems, you will never hear the underlying science. Were you to become aware of any contributing component, we would have failed in our grand ambition.

Our technology works its magic behind the scenes, like the revered world-famous chef at a world-class restaurant. It operates as a discreet, undetectable conduit that conveys the message of the music whilst perfectly preserving its original sonic fingerprint.
As with an exquisite wristwatch, the seamless interaction of three elements allows the creation of a TIDAL masterpiece: Consummate technology, the finest components and precision manufacturing.